The world is getting smarter.
We’ve got smart phones, smart vacuum cleaners, even smart yoga mats. The marriage of data and technology is radically changing our world and making it smarter. And business must become smarter too.
Big data is one big way businesses are meeting this challenge, but all too often I see companies diving in without first creating what I call a SMART framework within which to approach their data needs: Start with strategy, Measure metrics and data,Apply analytics, Report results, and Transform your business