Guest blog by Megan Webb-Morgan
The onset of the digital age has made it easier for customers to manage their bills and make payments on multiple accounts. Traditional paper billing statements are becoming increasingly obsolete as providers switch to online billing – and this remains true for the medical industry, as well.
As a medical practice, you may have already taken much of your medical software to the cloud. However, you should also consider providing online services for your patients that include electronic billing and email alerts. Not only will it help your patients pay their bills on time but allow them to make educated decisions about their insurance and health care needs.
Online Patient Portal
Providing your patients with an online patient portal can help them better understand their care and budget for future medical visits. With itemized statements, customers know exactly what they’re paying for and why, and will help ensure that they continue to budget their medical costs appropriately. These benefits pass on to you, as more patients will likely be able to pay their bills on time.
According to Medical Economics, “Only 5% of patients say they are making healthcare payments online, but 70% say they are interested in doing so.” Electronic billing can help your patients balance their budgets, as many other services – such as cell phone bills and electric bills – now offer instant electronic payment options. Nowadays customers don’t want to have to wait days or weeks for their check to arrive at your office and clear with the bank.
Automated email alerts generated by your online portal can help your patients and your practice in a variety of ways regarding billing, insurance, appointments, and more.
Utilizing customer-centric technology in your medical practice can be very advantageous to your practice and your patients. Convenient options for paying copays and bills encourage customers to pay their bills on time and avoid late fees. While paper billing still exists, it continues to be an inefficient means of managing the billing process and patient care. To ensure the health and success of your patients and business, it’s wise to consider going paperless with online options.
Megan Webb-Morgan is a web content writer for Resource Nation. She writes about small business, focusing on topics such as cloud based software.